Tested First on Our Own Business Website
Before offering this service to other small businesses, we tested the process on our own website. The first checks revealed that although the website looked fine to visitors, AI crawlers and search tools were not seeing enough useful information. The early optimiser score was 38/100. The first AI Visibility Audit scored the website at 48/100, rated Needs Work. After implementing the recommended improvements, the follow-up audit showed a score of 95/100, rated Excellent.
38/100
Pre-Amendment Crawlability Issue
48/100
First AI Audit
Needs Work
95/100
Latest AI Visibility Audit
Rated: Excellent
This is why the audit matters: it shows what AI-powered search tools can actually read, understand, and trust — not just what a human visitor sees on screen.
Choose Your AI Visibility Package
Start with a clear audit, move into a practical action plan, or choose done-for-you support if you want the recommended improvements handled for you.
Starter Audit
For businesses that want to know where they currently stand. Includes a baseline AI Visibility Score out of 100, a plain-English PDF report, website content check, business information review, technical and schema overview, customer question gap analysis, and a priority action list. From £149
Growth Action Plan
For businesses that want clear recommendations they can apply themselves or pass to their web developer. Includes everything in the Starter Audit, plus expanded recommendations, priority page improvements, FAQ and service-content guidance, internal-linking suggestions, blog/content opportunities, and optional re-scan after changes. £495
Done For You Optimisation
For business owners who want the recommended improvements handled for them. Includes the full audit, service-page optimisation, FAQ creation or expansion, local business information alignment, schema and structured-data recommendations, blog/content guidance, website update support where access allows, and a follow-up audit. From £1,295
The Difference the Right Fixes Made
Our own website case study shows how much difference it can make when a website is made clearer, more crawlable, and easier for AI tools to understand.
Before Optimisation
- ai visibility score: 38/100
- rating: needs work
- pages checked: 4
- data types found: 16
- customer questions answered: 0 out of 20
- content score: 0
- business information: incomplete
- main issue: not enough clear, crawlable content
After Optimisation
- ai visibility score: 95/100
- rating: excellent
- pages checked: 39
- data types found: 147
- customer questions answered: 19 out of 20
- content score: 95
- business information score: 100
- main improvement: stronger content, better structure, clearer business information, and improved ai-readiness
How the AI Visibility Audit Works
01 — Send Your Website URL
You provide your website address, business name, location, and main services. This gives the audit the basic context needed to assess how clearly your business is presented online.02 — We Run the Audit
Your site is checked for content, structure, business information, reviews, technical signals, schema, FAQs, crawlability, and AI-readiness.
03 — You Receive Your Report
You receive a clear PDF report with your AI Visibility Score, key findings, content gaps, and priority recommendations.
04 — Improve and Re-Check
You can make the changes yourself, pass the report to your web developer, or choose our optimisation support. A follow-up scan can show progress.
Your Website Might Look Fine — But Still Be Hard for AI to Understand
Many business owners assume that if their website looks good, search engines and AI tools can understand it. That is not always true.
Services Are Mentioned but Not Explained Clearly
Listing a service without explaining what it includes can make it harder for AI tools to understand what you actually offer.
Important Customer Questions Are Missing
Common questions about pricing, timelines, guarantees, locations, and services should be answered clearly on the page.
Pages Do Not Have Clear Headings
Clear headings help both people and AI tools understand the topic and purpose of each page.
Content Is Hidden Behind Scripts
If important text is not visible in the page HTML, search engines and AI crawlers may miss it.
Business Details Are Inconsistent
Inconsistent contact details can make it harder for AI tools to verify and trust your business information.
FAQs Are Missing or Too Thin
Useful FAQs give direct answers that can help AI systems understand your services and recommend your business.
Structured Data Is Incomplete
Missing or incorrect schema can make it harder for AI tools to understand your services, location, opening hours, and contact details.
Review Signals Are Weak or Underused
Reviews, testimonials, and trust signals help show that your business is active, credible, and recommended by customers.
AI Tools Cannot Confidently Understand the Business
If the website is unclear, AI-powered search tools may be less likely to include the business in recommendations.
If AI systems cannot clearly understand your business, they are less likely to recommend it.
Built by a Small Business Owner Who Had the Same Problem
Lee’s Story
I created this service after facing the same frustrations many small business owners deal with every day: paying more for Google Ads, fighting social media algorithms, and trying to understand why a good-looking website was not being found as well as it should be. As a small business owner in the home design and kitchen design industry, I wanted a clearer way to understand how my own website was seen by modern search tools and AI-powered answer engines. The first audit showed that my website looked fine to visitors, but AI crawlers and search tools were not seeing enough useful information. After applying the recommendations, my AI Visibility Score increased from 38/100 to 95/100. Now I use the same process to help other small businesses find out where they stand and what to improve first.
Frequently Asked Questions
Clear answers to the most common questions about the AI Visibility Audit and how it can help your business.
What is AI Search Optimisation?
AI Search Optimisation, also known as Answer Engine Optimisation or AEO, helps improve your website so AI-powered search tools can better understand, trust, and recommend your business.
Is this the same as SEO?
It is related, but not exactly the same. SEO often focuses on rankings. AI Search Optimisation focuses on making your business easier for AI tools and answer engines to understand.
Do I need a new website?
Not always. Many improvements can be made to an existing website by improving content, structure, FAQs, schema, business information, and crawlability.
Can you guarantee more enquiries?
No. No ethical service can guarantee rankings, traffic, or enquiries. The audit identifies issues that may be holding your website back and gives practical recommendations to improve AI-readiness.
Request Your AI Visibility Audit
Send your website URL and a few details about your business. I’ll review your request and let you know the best next step.