Tested First on Our Own Business Website
Before offering this service to other small businesses, we tested the process on our own website. The first checks revealed that although the website looked fine to visitors, AI crawlers and search tools were not seeing enough useful information. The early optimiser score was 38/100. The first AI Visibility Audit scored the website at 48/100, rated Needs Work. After implementing the recommended improvements, the follow-up audit showed a score of 89/100, rated Excellent.
38/100
Pre-Amendment Crawlability Issue
48/100
First AI Audit
Needs Work
89/100
Latest AI Visibility Audit
Rated: Excellent
This is why the audit matters: it shows what AI-powered search tools can actually read, understand, and trust — not just what a human visitor sees on screen.
Choose Your AI Visibility Package
Start with a clear audit, move into a practical action plan, or choose done-for-you support if you want the recommended improvements handled for you.
Starter Audit
For businesses that want to know where they currently stand. Includes a baseline AI Visibility Score out of 100, a plain-English PDF report, website content check, business information review, technical and schema overview, customer question gap analysis, and a priority action list. From £149
Growth Action Plan
For businesses that want clear recommendations they can apply themselves or pass to their web developer. Includes everything in the Starter Audit, plus expanded recommendations, priority page improvements, FAQ and service-content guidance, internal-linking suggestions, blog/content opportunities, and optional re-scan after changes. £495
Done For You Optimisation
For business owners who want the recommended improvements handled for them. Includes the full audit, service-page optimisation, FAQ creation or expansion, local business information alignment, schema and structured-data recommendations, blog/content guidance, website update support where access allows, and a follow-up audit. From £1,295
the difference the right fixes made
our own website case study shows how much difference it can make when a website is made clearer, more crawlable, and easier for ai tools to understand.
before optimisation
- ai visibility score: 48/100
- rating: needs work
- pages checked: 4
- data types found: 16
- customer questions answered: 0 out of 20
- content score: 0
- business information: incomplete
- main issue: not enough clear, crawlable content
after optimisation
- ai visibility score: 89/100
- rating: excellent
- pages checked: 39
- data types found: 147
- customer questions answered: 19 out of 20
- content score: 95
- business information score: 100
- main improvement: stronger content, better structure, clearer business information, and improved ai-readiness
Clarity through a disciplined, data‑driven workflow
01
Discovery and goal alignment
I learn your business, audience, and the AI environments you care about. This sets the context for what it means to be understood by AI and how we’ll measure progress.
02
Audit and score
I run crawlability checks, assess content clarity, verify local information signals, and align schema and structured data. I issue a score out of 100 and a plain‑English report that explains what matters and why.
03
Plan and prioritize actions
I translate the audit into an actionable plan. The report becomes a prioritized list of tasks with value links and realistic timelines. This scales from quick wins in Starter Audit to deeper work in Growth and Done For You.
04
Implement, verify, and document
If you opt in, I implement the changes, track uplift against the score, and keep thorough documentation so you can see start and finish. The process stays collaborative, iterative, and transparent.
your website might look fine — but still be hard for ai to understand
many business owners assume that if their website looks good, search engines and ai tools can understand it.
that is not always true.
services are mentioned but not explained clearly
Listing a service without explaining what it includes makes it hard for AI to know what you actually offer.
important customer questions are missing
Common questions customers have (pricing, timelines, guarantees) should be answered on the page.
pages do not have clear headings
Clear headings help AI and people quickly understand the topic of each page.
content is hidden behind scripts or not easily crawlable
If important text isn’t in the HTML (or loads only via script), AI and search engines may miss it.
business name, address, and phone details are inconsistent
Inconsistent contact details make it harder for AI to verify and trust your business information.
faqs are missing or too thin
Good FAQs give direct answers that AI systems can surface in results and recommendations.
structured data is incomplete
Missing or incorrect schema (structured data) means AI can’t easily find key details like services or hours.
review signals are weak or underused
Reviews and ratings help AI assess trust and relevance; not using them limits visibility.
ai tools cannot confidently understand what the business does
If AI can’t identify your core services, it’s unlikely to recommend you to potential customers.
if ai systems cannot clearly understand your business, they are less likely to recommend it.
Pricing
I offer three clear options designed for small businesses with lean budgets and real constraints. Each package is built on verifiable clarity: a score out of 100, a plain-English report, and a prioritized plan that translates complexity into concrete steps. I don’t chase hype—I aim for small, disciplined progress that adds up. Most visitors begin with Starter Audit to establish a baseline and decide how far they want to go.
Starter Audit
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- Diagnostic score out of 100
- Plain-English PDF report
- Prioritized action plan aligned with your goals
- Evidence-based steps you can implement quickly
- Low-commitment entry point to improve AI readability
Growth Plan
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- Deeper analysis beyond the baseline
- Detailed roadmap with staged improvements
- From quick wins to longer-term resilience
- Tasks linked to perceived value and timelines
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Frequently asked questions
I built AI Search Optimisation Solutions to help small businesses be understood by AI-powered search tools. This FAQ explains what I do, how the packages work, and what you can expect when you start with a Starter Audit.
01
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What is AI Visibility Audit and what does it measure?
It is a diagnostic that scores how well your site’s content and data are read by AI systems on a 0–100 scale. It looks at crawlability, how clearly your content communicates, the presence of FAQs, the accuracy and usefulness of local business information, and the structure AI uses. You receive a plain‑English PDF report and a prioritized action plan to guide improvements.
02
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What are the three packages and how do they differ?
Starter Audit (£149): baseline score, plain‑English report, and a prioritized plan for quick wins. Growth Action Plan (£495): deeper analysis with a staged set of improvements moving from quick wins to longer‑term resilience. Done For You Optimisation (£1,295): I implement the recommended changes, align data and content, and deliver measurable uplift with ongoing tracking.
03
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Who should use this service and what outcomes can I expect?
Small businesses that want to be found by AI readers and trusted by users. The work focuses on clarity, crawlability, and accurate local information. Expect a higher score, clearer content, and a stronger signal to AI-powered results. Case examples include a 28‑point uplift for Local Café Collective, with improved AI snippets and more inquiries.
04
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What is the process from discovery to optimization?
We start with discovery to understand your business and audience, then run the audit. You receive a plain‑English report and a prioritized plan that links tasks to value and timelines. If you choose it, we move into implementation in a collaborative cadence, with transparent checkpoints and a final review to verify improvements. Throughout, the score is tracked and documented so you can see the before and after.
05
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What makes AI Search Optimisation Solutions different?
I combine practical audit discipline with an understanding of AI semantics, crawlability, and local information alignment. I translate technical issues into actionable steps small teams can execute. Values of clarity, rigor, and responsibility guide every recommendation, with a human in the loop to ensure relevance and usefulness. The service offers a clear path: baseline insight, actionable strategy, then hands‑on optimization anchored by measurable outcomes.
06
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How do I start with Starter Audit?
Starter Audit is the entry point. It costs £149 and provides a baseline score, a plain‑language report, and a prioritized plan for quick wins. There is no heavy commitment—this gives you an immediate, practical roadmap. To begin, you can initiate the Starter Audit or contact me to discuss your goals.